Why should private practices prioritize YouTube over Instagram in 2025. When it comes to medical marketing, I’m recommending YouTube for veterinarians and doctors in private practice. Let’s unpack how you can use YouTube to attract patients and more…

Most doctors and veterinarians get caught up in the chaos of building a startup practice, juggling emails from architects & CPAs. But my waitlist strategy for new practices is how you will grow a vet clinic, med spa, or concierge medical practice you feel lucky to own. (Plus, you'll hit the ground running with a client list from day 1!)

I love values-based branding for independent practices, but I hate generic core values for veterinary clinics, med spas, etc. To build and scale a brand for your boutique medical practice, you need a brand promise instead.

Think you need marketing ideas for your startup veterinary clinic? Wrong!

We need to dive deeper if you want to create a vet clinic that stands out from the rest.

As a founder, you have to be able to tell me 1 thing: Wtf is your problem?

That’s the biggest piece of advice I have for new business owners. When you know the problem you solve for your dream clients, you hit the Marketing Ideas for Small Business Jackpot. All of a sudden, you know the deeper desires and needs of your customers.

(And what I did to repel this energy, even though everyone -including my mom- thought I was crazy…)

I’m not dazzled by “entrepreneurs” who are good at raising capital with a flashy promise, but terrible at holding up that vision.