I love values-based branding for independent practices, but I hate generic core values for veterinary clinics, med spas, etc. To build and scale a brand for your boutique medical practice, you need a brand promise instead.

Think you need marketing ideas for your startup veterinary clinic? Wrong!

We need to dive deeper if you want to create a vet clinic that stands out from the rest.

As a founder, you have to be able to tell me 1 thing: Wtf is your problem?

That’s the biggest piece of advice I have for new business owners. When you know the problem you solve for your dream clients, you hit the Marketing Ideas for Small Business Jackpot. All of a sudden, you know the deeper desires and needs of your customers.

(And what I did to repel this energy, even though everyone -including my mom- thought I was crazy…)

I’m not dazzled by “entrepreneurs” who are good at raising capital with a flashy promise, but terrible at holding up that vision.